Repositioned as a solo, white-glove agent blending sales + design. Secured $250K out-of-state client post-launch and expanded into interiors, boosting visibility with non-local, high-end real estate buyers.
Before partnering with Vollom, Liz Orozco had the track record, leading two of the region’s top luxury brokerages, but her personal brand hadn’t caught up to the level she was operating at. It felt polished but generic. Quietly competent, but not distinct. Clients didn’t yet see her as the multi-hyphenate she truly is: a trusted advisor who can both sell your home and redesign it with taste and precision.
What We Did Repositioned her brand story from “top-performing agent” to boutique lifestyle strategist, someone who brings white-glove, full-spectrum expertise to discerning clients.
Why It Worked The refreshed brand finally mirrored the caliber of service Liz was offering behind the scenes. That alignment unlocked new growth immediately, both in how she showed up and in how she was perceived. She didn’t just get a new look — she got leverage.
